16 Dec 2012

And Then More Of Nothing….

While watching TV late this afternoon I was riveted by an advert for a chocolate bar.  The bar in question?  That ol' favourite, Aero.

I appreciate it's always been a bubbly bar but the advert stated these chocolate bars now have even more bubbles.

Please excuse me if I appear to be a cynical, miserable old Grinch, but if you have a chocolate bar with bubbles in it, you must displace some chocolate to make room for the bubbles.  If you add more bubbles, then surely you're going to have to displace more chocolate to accommodate more bubbles, right?  Pardon?  I don't think so. Why? Well, if you made the bar bigger there'd be more bubbles but the bubble to chocolate ratio wouldn't change.  If they were going to do that, why not just say, "Now even bigger with more bubbles!!"

What's a bubble?  Air, right?  Must be air as I can't see them allowing toxic bubbles in a chocy bar can you?  For sure your body aint going to get bigger on bubbles is it?  

It's that dumbing down thingy again.  Say with conviction,  "Now with even more bubbles!!" and it sells.  Is it only miserable me that completes the slogan?  "Now with even more bubbles and thus less chocolate!!"

It'd probably still sell, even with the full slogan, so it seems they actually can sell us fresh air.  Us?  Sure, me as well.  I like the occasional Aero.  Those bubbles are brilliant.

Step forward in time if the bubble adding continues.  Imagine the chaos in shops when the door opens on a breezy day – Super light Aero bars all over the place.

This is all yet further proof, if any were needed, that I must get a proper hobby….. 

A quote for the run-up to the end of days on the 21st.

Quote;  Jane Oliver.  Forbidden.

“The End is Nigh!" the man shouted.
"Is there still time for hot chocolate?" Riley asked.
The-End-is-Nigh guy blinked. "Ah, maybe, I don’t know.”

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